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At the beginning of every SEO campaign lies the humble audit; without evaluating where you are, we can't steer your site to where it needs to be. We'll look at your code, information architecture, content and backlink profile - if there's something holding you back, we'll tell it to you straight, and how it can be fixed.
What terms do your prospective customers use? What questions do they ask? Which keyword topics should we target? Building a keyword portfolio that answers user's needs is fundamental to every SEO campaign. We aim to understand the intent behind different keywords within a topic, developing a range of targets that can attract users at each part of their buying journey. Deep-level keyword research, analysis and mapping puts you in control of a site designed to appeal to your target market.
The days of quick-fix links as a sustainable option are behind us - now we have to earn our way to link glory. Using different content formats and targeted distribution, we'll find the perfect blend of publishing and promotion for you. Using existing assets and helping build new ones, we help build respectability and authority with the search engines. It's not just links, but links in the right places.
Seen a drop in search traffic? Received a manual penalty notification? Think you've been hit by an angry Panda or vengeful Penguin? We have helped many sites diagnose problems around a loss of organic traffic. Penalties, technical problems or even changes to the results for your most powerful keywords are all potential causes to uncover. Putting you back on track is our priority.
The search engines are hungry for content that answers a searcher's question, so we help sites make content that sates their appetite. Whatever the needs of the campaign, by making content that delights your users, we create resources that attract engagement, links and attention from the search engines.
By taking a closer look at your search market you operate within, we not only reveal whom your true competitors are (and it may not be who you think), we can also uncover what their strategy is, and what content has captured the attention of your target market. Analysing the market can also reveal potential content topics to target, and gaps within the sector where you can carve a name for yourself.
Benefits: Search Engine Front page results
Service: Website standard top results